“Custom LinkedIn feed” can mean three different things: a cleaner home feed, a fixed list of people and companies you check, or a summary of what that list posted. This article compares the methods for building the second and third. If you want a product-by-product comparison of LinkedIn tools instead, see our guide to LinkedIn feed management tools.
Before you choose: how many sources, how often?
The right method depends mostly on two numbers: how many sources you need to watch and how often you need to know what they said. Five people checked weekly is a different problem from 60 companies checked daily. Write both numbers down before you pick a method.
1. Tune LinkedIn’s home feed
Follow the sources you care about, unfollow the rest, and switch to Recent where it is available. This costs nothing and improves everyday browsing. It does not give you a fixed list: LinkedIn still ranks posts, mixes in recommendations and ads, and does not guarantee that every post from a followed account appears. Our guides on filtering and cleaning up your feed cover the settings.
Works when: you mainly browse and a missed post is not costly.
2. Check activity pages on a schedule
Open each profile or company page and review its recent posts. This is the most direct view of what one source published. It scales poorly: at ten sources it takes a few minutes, at 50 it becomes a recurring chore that tends to be skipped in busy weeks.
Works when: you watch fewer than ten sources and can check them at a fixed time.
3. Keep a shared spreadsheet watchlist
List profile links in a spreadsheet, assign an owner to each group, and log notable posts with the date and link. This adds structure and makes the watchlist shareable across a team. The weakness is the same as method 2, with extra admin: someone still has to open every link and write the notes.
Works when: a small team needs a shared record and accepts the manual effort.
4. Combine feed readers and alerts for off-LinkedIn context
Feed readers and news alerts are useful for the websites, blogs and press coverage around your watchlist. Do not assume they can ingest every LinkedIn post from any person or company; LinkedIn coverage in these tools is limited or variable, so check the exact sources before relying on them.
Works when: your question extends beyond LinkedIn and LinkedIn itself is covered by another method.
5. Use a dedicated custom-feed tool
A dedicated monitoring tool lets you group selected people and companies into separate feeds and review their posts in one place. LIMA works this way: you build feeds such as Competitors or Key Accounts from your LinkedIn network, browse the posts collected for each, and receive a daily evening brief plus a weekly movement report every Monday. LIMA is a separate monitoring view; it does not change LinkedIn’s home feed and it does not publish posts.
Works when: you watch more than a handful of sources and need a recurring summary rather than a reading list.
Side-by-side
| Method | Fixed source list | Recurring summary | Effort per week | Best for |
|---|---|---|---|---|
| Tuned home feed | No | No | Low | Everyday browsing |
| Activity pages | Yes | No | Grows with each source | Under 10 sources |
| Spreadsheet watchlist | Yes | Manual | High | Small teams needing a shared record |
| Readers and alerts | Partial | Yes, for supported sources | Low to medium | Off-LinkedIn context |
| Dedicated feed tool | Yes | Yes | Low | 10+ sources, daily awareness |
How to test a method in one week
Pick ten representative sources: a few competitors, customers and industry voices. Use the method for five working days. At the end, ask three questions: Did I see the posts that mattered? How long did it take? Could a colleague pick it up if I were away? The method that passes all three is the right one for now.
Build your first custom feed with LIMA
Choose the companies and people that matter to your work. LIMA organises them into focused feeds and keeps you informed with a daily evening brief and a weekly movement report every Monday.
Start your 14-day free trial →
Plans start at $19/month for one feed, with additional feeds at $15/month each. A card is required for the trial; cancel before day 14 to avoid being charged.
Frequently asked questions
What is the easiest way to build a custom LinkedIn feed?
For a few sources, checking activity pages on a schedule is easiest. For larger lists, a dedicated feed tool removes most of the manual checking.
Can I build several custom feeds for different purposes?
Not inside LinkedIn’s home feed. Spreadsheets and dedicated tools such as LIMA let you keep separate lists, for example one for competitors and one for customers.
Is a custom feed the same as a LinkedIn feed management tool?
Not always. Many feed management tools focus on publishing and analytics. A custom feed is about reading a chosen set of sources. Our tool comparison explains the difference.
Further reading
- Custom LinkedIn Feed: How to Create One in 2026
- Best LinkedIn Feed Management Tools in 2026
- How to See Posts From Specific People on LinkedIn
- LinkedIn Feed vs Custom Feed: What’s the Difference?
Last reviewed: October 2026.