Want to see posts from specific companies and people on LinkedIn, without scrolling through everything else?
You're not alone.
LinkedIn is useful for keeping up with your industry, customers and competitors. But your main feed isn't organised around what you need to monitor. It combines updates from your network with recommended content, sponsored posts and other activity.
If you're trying to follow ten competitors, a handful of customers and several industry experts, finding their updates can become a daily task.
A custom LinkedIn feed offers a different approach: organise the sources that matter to you, rather than relying entirely on LinkedIn's recommendations.
Here's what you can do within LinkedIn itself, where the limitations are, and how dedicated feed tools can help.
What is a custom LinkedIn feed?
A custom LinkedIn feed is a curated view of updates from selected LinkedIn companies and people.
Instead of browsing one general-purpose feed, you organise sources around a particular objective.
For example:
- Competitor feed: Follow product launches, partnerships, hiring and company announcements.
- Customer feed: Stay informed about customer news, leadership changes and expansion activity.
- Sales feed: Monitor target accounts and relevant decision-makers.
- Industry feed: Follow experts, organisations and companies shaping your market.
- Partner feed: Keep up with technology partners and their ecosystems.
The objective is simple: spend less time looking for relevant information and more time using it.
Can you create a custom feed directly on LinkedIn?
LinkedIn offers several ways to influence what appears in your home feed.
You can follow and unfollow people and companies, hide unwanted posts and choose between Top and Recent feed views.
However, these controls are not the same as creating multiple independent, named feeds.
For example, LinkedIn's standard home feed does not offer a general-purpose feature that lets you create one feed exclusively for competitors and another exclusively for customers, each with its own recurring intelligence report.
What LinkedIn lets you control
| Feature | LinkedIn's native feed |
|---|---|
| Follow selected companies | Yes |
| Follow selected people | Yes |
| Unfollow unwanted sources | Yes |
| Hide individual posts | Yes |
| Switch between Top and Recent | Yes, subject to availability and regional behaviour |
| Create separate competitor and customer monitoring feeds | Not as a general native home-feed feature |
| Receive a dedicated weekly movement report for selected sources | Not as a standard home-feed feature |
LinkedIn's native controls are useful for improving everyday browsing. Dedicated monitoring tools address a different need.
How to Customize Your LinkedIn Feed Step by Step
LinkedIn has five built-in ways to change what you see: who you follow, how the feed is sorted, feedback on individual posts, hiding or unfollowing authors, and your saved feed preference. Here is how to use each one.
1. Review the people and companies you follow
Go to My Network → Following & followers to review your followed sources.
Unfollow accounts that no longer match your professional interests.
You can remain connected to someone even if you unfollow their posts.
2. Follow the sources that matter
Identify the companies and people you actually want to hear from.
For a B2B marketing professional, that might include direct competitors, customers, industry analysts, technology partners and relevant executives.
3. Change your feed sorting
On LinkedIn desktop, use the Sort by control above the feed to switch between Top and Recent, where available.
You can also review Settings & Privacy → Account preferences → Preferred Feed View.
Recent is useful when you want to prioritise newer updates rather than engagement-based ranking.
The exact content included can vary by region.
4. Give feedback on irrelevant content
Use the menu on unwanted posts to select Not interested, Hide posts or the available author-specific option.
LinkedIn may use that feedback to improve future recommendations.
5. Hide or unfollow authors you don’t want to see
On a post from someone whose updates you no longer want, open the post menu and choose the available option to hide their posts or unfollow them. You stay connected, but their posts stop appearing in your feed.
6. Review your feed regularly
Your professional interests change, and so does your network.
Revisit your followed sources periodically to keep your feed relevant.
These steps can improve the main LinkedIn experience, but they don't create separate monitoring environments for different business objectives.
How to create custom LinkedIn feeds with LIMA
LIMA takes a more focused approach.
Rather than trying to change LinkedIn's main feed, LIMA lets you create separate feeds for the companies and people you want to monitor.
Step 1: Connect your LinkedIn account
Sign in to LIMA with LinkedIn.
LIMA uses your existing LinkedIn follows and connections to help you select relevant sources.
Step 2: Create your first feed
Choose an objective such as Competitor Insights, Customer Insights, Sales Insights or Marketing Insights.
You can also create a custom feed for another purpose.
Step 3: Select companies and people
Add the relevant sources from your available LinkedIn network.
For example, a competitor feed might include five competing companies and several executives.
Step 4: Receive your daily brief
LIMA monitors selected sources and prepares a daily evening brief highlighting relevant activity.
Step 5: Review weekly movement
Every Monday, LIMA provides a weekly movement report designed to help you recognise developments and patterns across the sources in your feed.
You can review source history when you need more context.
LinkedIn's home feed vs a custom monitoring feed
| Question | LinkedIn home feed | LIMA custom feed |
|---|---|---|
| What will I see? | Personalised mixture of posts | Updates and insights from selected sources |
| Can I separate competitors from customers? | Not in dedicated native home feeds | Yes |
| Do I control which sources are monitored? | Partially through following and preferences | Yes, within available connected sources |
| Can I get a daily summary? | Not a dedicated summary of my custom watchlist | Yes |
| Can I review weekly changes? | Requires manual research | Weekly movement report |
| Is it intended for general browsing? | Yes | No, focused monitoring |
Who benefits from custom LinkedIn feeds?
Marketing teams can track competitor messaging, campaigns, customer references and emerging industry topics.
Sales teams can monitor target accounts, relevant hiring announcements and business developments that may create opportunities for conversation.
Founders and executives can follow competitors, partners and market movements without reviewing every post individually.
Agencies can organise sources around different clients and market segments.
Is a custom LinkedIn feed worth it?
If you use LinkedIn mainly for networking and occasional browsing, the native feed may be sufficient.
If you need to follow specific companies and people every day, separate monitoring feeds can be more useful.
The distinction is between browsing content and systematically monitoring sources.
Create your first custom feed with LIMA
Your competitors, customers and industry experts are already sharing updates.
LIMA helps you organise those sources into focused feeds and stay informed through daily briefs and weekly movement reports.
Start your 14-day free trial →
Plans start at $19/month for one feed, with additional feeds at $15/month each. A card is required for the trial; cancel before day 14 to avoid being charged.
Frequently asked questions
Can I create multiple LinkedIn feeds?
LinkedIn's standard home feed does not offer general-purpose named feeds for different monitoring objectives. LIMA lets you create separate custom feeds for selected companies and people.
Can I create a feed for competitors only?
You can follow competitor pages directly on LinkedIn, but their posts remain part of your broader feed experience. A dedicated monitoring tool such as LIMA can organise selected competitor sources separately.
Can I make LinkedIn show only people I follow?
LinkedIn offers a Recent feed preference, although its precise behaviour can vary by region. This is different from building a dedicated feed for a particular subset of followed sources.
Does LIMA change my LinkedIn home feed?
No. LIMA provides a separate monitoring experience. It does not replace or modify LinkedIn's native feed.
Can LIMA publish posts on my behalf?
LIMA is designed for monitoring and insights, not publishing posts, comments or messages on your behalf.
Can I customize my LinkedIn feed?
Yes, within limits. You can choose who you follow, sort the feed by Top or Recent, give feedback on posts, and hide or unfollow authors. LinkedIn still decides much of what appears, including recommended and sponsored posts.
How do I customize my LinkedIn feed to show specific companies?
Follow those companies on LinkedIn and unfollow sources you no longer need. Their posts will appear in your feed, but alongside other content. To see only a chosen set of companies, you need a separate tool such as LIMA.
Can I create multiple custom LinkedIn feeds?
Not inside LinkedIn’s home feed. LIMA lets you create several feeds, each with its own list of companies and people, for example one for competitors and one for customers.
How do I stop LinkedIn from showing irrelevant posts?
Use Not interested on posts you don’t want, unfollow sources that are no longer relevant, and review your followed list regularly. These steps reduce irrelevant posts but cannot remove them entirely.
Further reading
- How to Filter Your LinkedIn Feed
- How to Clean Up Your LinkedIn Feed
- How to Change Your LinkedIn Feed Settings
- LinkedIn Competitor Analysis Guide
Sources
- LinkedIn: Manage your feed preferences
- LinkedIn: Sort your feed by Top or Recent
- LinkedIn: How the Feed ranks content
Last reviewed: October 2026.