“LinkedIn feed” and “custom LinkedIn feed” sound similar, but they solve different problems. Understanding that difference helps you choose the right workflow for networking, research, and B2B intelligence.
Two different jobs
The LinkedIn home feed is designed to help you discover and engage with content. A custom feed is designed around a specific selection of sources or a specific information need. Both can be useful, but they optimise for different outcomes.
How the LinkedIn home feed works
Your home feed includes a mix of content from your network and other recommendations, with ranking influenced by LinkedIn’s systems. It can be great for discovering new voices, but it is not a guaranteed chronological log of everything posted by the people and companies you follow.
What a custom LinkedIn feed means
In the monitoring sense, a custom feed is a list of selected LinkedIn people and companies whose posts you want to review together. You might create one for competitors, one for strategic accounts, and one for industry leaders. The key difference is deliberate source selection.
Where custom feeds add value
Product marketing can keep competitor updates separate from industry commentary. Sales can track named accounts. Founders can follow investors, partners, and market experts. A curated feed makes it easier to answer a business question than scrolling a general-purpose timeline.
What custom feeds do not do
A third-party custom feed does not automatically change the LinkedIn home-feed algorithm. Coverage depends on accessible posts and the tool’s integration. It is also not a replacement for verifying important claims in their original context.
How LIMA extends the custom feed idea
LIMA lets you organise selected LinkedIn people and companies into custom feeds, browse monitored posts, and receive daily evening briefs and weekly movement reports. That adds an intelligence workflow to a curated reading experience.
Which should you use?
Use the home feed for networking, engagement, and discovery. Use a custom feed when you have a defined list of accounts or people to monitor consistently. Many B2B professionals benefit from both: discovery in LinkedIn, structured monitoring in a dedicated feed.
Build your first custom feed with LIMA
Choose the companies and people that matter to your work. LIMA organises them into focused feeds and keeps you informed with a daily evening brief and a weekly movement report every Monday.
Start your 14-day free trial →
Plans start at $19/month for one feed, with additional feeds at $15/month each. A card is required for the trial; cancel before day 14 to avoid being charged.
Frequently asked questions
Does a custom feed replace my LinkedIn home feed?
No. LIMA’s custom feeds are a separate monitoring experience; they do not modify LinkedIn’s native feed.
Can I create separate feeds for customers and competitors?
Yes. Separating source groups is one of the main reasons to use curated feeds.
Why use a custom feed if I already follow these people?
Because the home feed is algorithmically selected and may not consistently surface every relevant update.
Further reading
- Custom LinkedIn Feed: How to Create One in 2026
- 5 Ways to Build a Custom LinkedIn Feed (and When Each Works)
- How to See Posts From Specific People on LinkedIn
Last reviewed: October 2026.