Searching for a LinkedIn feed management tool usually means one of four things.
You want to publish your own posts more efficiently. You want to measure how your page performs. You want to find leads and accounts. Or you want to keep up with what other companies and people are posting without scrolling for it.
Different tools are built for each of these. Most of them are not alternatives to each other, so the right choice starts with the job, not the feature list.
This comparison groups the main options by what they are for. We have left out prices, because they change often and depend on plan and team size. Check each vendor’s site before you decide.
Four different jobs
| Job | The question it answers | Tool category |
|---|---|---|
| Publishing | How do we plan and post our own content? | Social media management and scheduling |
| Analytics | How are our own posts performing? | Social media management and analytics |
| Prospecting | Who should sales contact? | Sales prospecting |
| Monitoring | What are competitors, customers and our market posting? | LinkedIn intelligence |
At a glance
| Tool | Category | Main use |
|---|---|---|
| LIMA | LinkedIn intelligence | Follow selected companies and people, get AI insights and reports |
| Hootsuite | Social media management | Plan, publish and manage posts across networks |
| Buffer | Social media scheduling | Schedule posts and track their performance |
| Sprout Social | Social media management | Publishing, engagement and reporting workflows for teams |
| LinkedIn Sales Navigator | Sales prospecting | Search for leads and accounts and follow updates about them |
Features change. This comparison describes what each tool is mainly designed for, based on how each vendor presents it. Last reviewed October 2026.
LIMA
LINKEDIN INTELLIGENCE
LIMA is our product, so read this section with that in mind. It reads posts from the LinkedIn companies and people you select, groups them into custom feeds, and uses AI to report what changed. Every point links to its source post. LIMA does not change your LinkedIn feed and never posts on your behalf. How the summarizer works · Daily and weekly digest
Good for
- Following a defined list of competitors, customers or industry voices
- Separate feeds for separate goals
- A daily brief each evening and a movement report each Monday
- Teams that want insights without checking LinkedIn every day
Not designed for
- Scheduling or publishing your own posts
- Measuring your own page performance
- Lead databases and outreach
Hootsuite
SOCIAL MEDIA MANAGEMENT
Hootsuite is a social media management platform used by marketing teams to schedule, publish and manage content across networks.
Good for
- Planning and publishing posts on LinkedIn and other networks
- Managing several brand accounts from one place
- Reporting on your own social performance
Not designed for
- Summarising what other companies post on LinkedIn
Buffer
SOCIAL MEDIA SCHEDULING
Buffer focuses on planning and scheduling posts, with analytics for the content you publish.
Good for
- Scheduling LinkedIn posts in advance
- Small teams that want a simple publishing workflow
- Basic performance tracking for your own posts
Not designed for
- Monitoring a list of competitors or customers
Sprout Social
SOCIAL MEDIA MANAGEMENT
Sprout Social is a social media management platform for teams, covering publishing, engagement and analytics.
Good for
- Teams that need publishing, engagement and reporting in one tool
- Approval workflows across several people
- Reporting on your own channels
Not designed for
- A focused daily brief about specific LinkedIn companies and people
LinkedIn Sales Navigator
SALES PROSPECTING
Sales Navigator is LinkedIn’s own tool for sales teams, built around finding and following leads and accounts.
Good for
- Searching for leads and accounts with detailed filters
- Saving accounts and following updates about them
- Sales teams working a defined territory
Not designed for
- Marketing, competitor or market monitoring
- Summaries that compare activity across sources
LinkedIn’s own controls
Before adding a tool, check what LinkedIn already offers. You can follow and unfollow companies and people, hide posts, and switch between Top and Recent. These controls make everyday browsing cleaner, but they do not create separate feeds for different goals or send summaries. See How to Filter Your LinkedIn Feed and How to Change Your LinkedIn Feed Settings.
How to choose
Answer three questions:
- Whose posts are you managing? Your own posts point to a publishing tool. Other companies’ and people’s posts point to a monitoring tool.
- What should happen after you read them? If the answer is “contact the person”, a prospecting tool fits. If it is “understand what changed”, an intelligence tool fits.
- How often do you need to know? If you need to know daily without opening LinkedIn, look for tools that send a summary.
Many B2B teams end up with two tools: one to publish and one to monitor. That is usually a better fit than stretching one tool across both jobs.
Try the monitoring side with LIMA
Create custom feeds from the companies and people you follow, and get a daily brief and a weekly movement report.
Start your 14-day free trial →
No payment during the trial. Card required. Plans start at $19 per month for one feed. See pricing
Frequently asked questions
What is a LinkedIn feed management tool?
The term covers several kinds of software: tools that schedule and publish your posts, tools that report on your page performance, prospecting tools for finding leads and accounts, and monitoring tools that summarise what other companies and people post. Which one you need depends on the job.
Which tool summarises LinkedIn posts from selected companies?
Monitoring and intelligence tools such as LIMA read posts from the companies and people you choose and send summaries. Publishing tools like Hootsuite or Buffer are built around your own posts instead.
Can I use more than one of these tools?
Yes, and many teams do. A publishing tool for your own content and a monitoring tool for competitors and customers solve different problems and rarely overlap.
Does LinkedIn have a built-in feed management tool?
LinkedIn lets you follow and unfollow sources, hide posts and switch between Top and Recent. It does not offer separate named feeds for different monitoring goals.
Is LinkedIn Sales Navigator a feed management tool?
Sales Navigator is a prospecting tool. It helps sales teams search for leads and accounts, save them and follow updates about them. It is designed around selling rather than monitoring a market.
Last reviewed: October 2026. Product names belong to their owners. LIMA is not affiliated with LinkedIn, Hootsuite, Buffer or Sprout Social.